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Inside YouTube’s Weird World Of Fake Movie Trailers — And How Studios Are Secretly Cashing In On The AI-Fueled Videos
YouTube is flooded with fake movie trailers following AI's rise — and studios are making money out of bogus videos for 'Superman' and 'Gladiator.'
Quite why they are doing this is a mystery (all the majors approached by Deadline declined to comment), but it raises questions about their willingness to take cash for content that exploits their IP and talent, at a time when there is an existential crisis about how copyright collides with AI. One of the earliest examples to go viral was an imagined Titanic sequel, in which Leonardo DiCaprio’s Jack Dawson is discovered in a block of ice under the ocean and is brought back to life in contemporary New York — all set to a thumping dance remix of Céline Dion’s My Heart Will Go On. VJ4rawr2 has imagined a Mission: Impossible sequel in which Tom Cruise runs from New York to LA, while his most recent effort pictured Macaulay Culkin returning to his Home Alone house to confront his family about childhood abandonment.
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