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Inside Ty Baisden’s Plan For COLTURE Partnership With Brent Faiyaz to Generate $100 Million in Revenue By 2030
Ty Baisden, Billboard's 2024 Indie Power Players executive of the year, discusses his COLTURE partnership with Brent Faiyaz, whom he also manages.
Over the last nine years, the business alignment between Baisden’s firm COLTURE — an acronym that stands for Can Our Leverage Teach Us Real Equity — where he is head of ventures and innovation — and Faiyaz’s Lost Kids label has yielded several successes. ISO joined forces with PULSE Records in an artist development joint venture, and in May struck gold with genre-melding R&B singer Tommy Richman, whose “Million Dollar Baby” has spent two weeks at No. Beyond music and publishing, our biggest investments under Lost Kids involve real estate in Atlanta and Dallas and more than 20 startup companies, including Athletic Greens, Therabody, Audio Shake and Seed.
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