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Inside TV’s Booming ‘Heartland Core’ Business: How ITV America’s Thinkfactory Is Cornering the Country Market From Nashville
While nothing holds a candle to the Olympics at the moment for NBC, one of the broadcaster's other prides and joys of the summer was a two-hour concert special for late country singer Toby Keith.
While nothing holds a candle to the Olympics at the moment for NBC, one of the broadcaster’s other prides and joys of the summer was a two-hour concert special for late country singer Toby Keith. And the win was in large part thanks to ITV America ‘s Thinkfactory Media, the production company behind “Gene Simmons Family Jewels,” “Hatfields & McCoys” and the “Mama June” reality series, which has decided to go all-in on heartland and country content by moving its CEO Adam Reed and home office to Nashville. While unscripted is definitely Thinkfactory’s bread and butter, it also has a number of scripted titles in motion, including music-inspired TV movies, holiday specials and biopics.
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