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Inside TikTok’s Cannes Film Festival Takeover, From One-on-One Time With Tom Cruise to Reece Feldman’s Short Film Premiere
How TikTok took over Cannes this year, from offering creators one-on-one time with Tom Cruise to one of their own premiering a short film.
“Having two hours in Tom Cruise’s agenda is a testament to the power of our movie community and how important they are,” she told Variety during the festival, adding: “I hope that this will inspire other studios to give bigger access to creators to top talents.” Masure sees the Cannes partnership, which started four years ago, as a way to give back to TikTok’s thriving #FilmTok community and provide an inside look at the festival to those on the platform who may be discovering it for the first time. Jiwa, who went viral last fall for her playful junket interview with Denzel Washington in which he gave life advice, was on hand in the second week of the festival to be the platform’s red carpet host for the premieres of Wes Anderson’s “The Phoenician Scheme,” Spike Lee’s “Highest 2 Lowest” and more.
Or read this on Variety
