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Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max’ Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman’ Movie
Inside the Warner Bros. Discovery Upfront: Big laughs for the 'HBO Max' name change; No NBA, but Shaq still stops by to promote the 'Superman' movie.
Max-turned-HBO-Max’s social media accounts have been making self-deprecating references to the change since the announcement, and even HBO Max CMO Shauna Spenley gave her spin of the famous Spider-man pointing meme — but instead with three Superman characters (more on WBD brand!) Stars Leslie Bibb, Carrie Coon, Michelle Monaghan briefly slipped back into their characters — complete with backhanded compliments – to introduce Warner Bros. Gould and Voltaggio’s industry ad-speak included the introduction of a new “NEO” ad platform, which O’Brien, in that pre-tape, jokingly pitched the idea frantically via video.
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