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Inside the NBCU Upfront: Seth MacFarlane Takes Aim at Rival Streamers, ‘Wicked’ Gets Another Big Showcase, Snoop Dogg Closes It Like It’s Hot

Inside the NBCU Upfront: Seth MacFarlane takes aim at rival streamers, 'Wicked' gets another big showcase, Snoop Dogg closes it like it's hot.

That was likely the first time any network boasted that they’re “the shit” in their message to advertisers — but it was very on brand, of course, for MacFarlane, whose overall deal with the company has so far generated a live-action Peacock series based on his “Ted” film franchise, and now an animated take on it as well. “Late Night” host Seth Meyers threw some barbs at NBCU and in particular the recent unveiling of the “Versant” brand for its SpinCo cable networks; stay tuned for a separate story on his choice gags. NBCUniversal Entertainment & Studios chairman Donna Langley noted that audiences’ “attention is being pulled in multiple directions, our ability to collaborate across the company and work together towards a common goal is our superpower, and that starts with our franchise first strategy, investing in durable stories and brands that inspire fans everywhere in multitude of ways.”

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