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Inside the Kansas City Chiefs’ Postseason Campaign — Featuring Hallmark Star Tyler Hynes, Taylor Swift Nods and Travis Kelce’s Mom
The Kansas City Chiefs' postseason campaign features a Hallmark spoof, Tyler Hynes, Donna Kelce and Taylor Swift nods.
I grew up without the money to afford organized sports and was a skateboarder, but going to Kansas, the folks who were taking care of us there — the whole PR team, everyone — I was genuinely moved and touched by this whole experience and how sweet these people were. The planning began just a few months ago, Chiefs EVP and CMO Lara Krug tells Variety, noting that they “reviewed several concepts” but one hit close to home for both the team and the local agency they worked with. While you won’t find this holiday printed on calendars, the family traditions, stories, recipes, decorations, and made-for-TV movie trailer all emphasize the excitement that Chiefs Kingdom can celebrate together across the globe.”
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