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Inside the Cable TV Hospice: Can NBCUniversal’s Divorce From MSNBC, Syfy, E! and More Prolong the Life of Once-Popular Channels?
Inside Cable TV's Future: As NBCUniversal sends MSNBC, Syfy, E!, USA and more to SpinCo, can it prolong the life of once-popular channels?
Many industry veterans are dismayed at how quickly Big Media gave up on the channel brands that helped introduce the concept of cable TV service to Americans in the 1980s and offered up an enviable dual revenue stream. Comcast is pitching the spinoff plan as a best-case scenario for both companies: NBCUniversal gets to focus on programming two strong networks that aim for distinct audiences and provide the most-watched elements of its Peacock streamer (specifically, live sports and that addictive Bravo fare). In the case of USA Network, NBCU had turned its back on a brand that, at its zenith — roughly between 2005 and 2015 — was a destination for popcorn hits like “Monk,” “Burn Notice,” “White Collar,” “Suits,” “Royal Pains” and “Mr.
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