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Inside the ‘Road to AFRICON’ Roundtable: Executives From LVRN, YouTube, Beats by Dre & More Discuss the Future of African Music & Culture
Executives and creatives gathered in Miami, Fla. to discuss current challenges for African artists and how they can break through on a global scale.
COLORS then flew to Lagos to shoot him as well as Ayra Starr, Victony, DBN Gogo, BNXN and more as part of its partnership with Spotify RADAR Africa, which aims to help African artists get discovered around the world and expand their audiences outside of their home markets. In his COLORS THREE SIXTY FMepisode, Oxlade showed tremendous gratitude to the COLORSxSTUDIOS team — especially sound engineer Paul Lorton, whom he later tapped to mix the studio version of “KU LO SA” — for “taking out time to fly to Nigeria to come shoot Afrobeats artists. Jonas Weber, CEO of COLORSxSTUDIOS, explained during the “Road to AFRICON” roundtable discussion that one of the main reasons COLORS worked with Spotify on spotlighting African artists in their native continent was to avoid visa issues, like the one Oxlade ran into.
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