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Inside the ‘Evolution’ of Record Label Radio Staffs, as Layoffs Hit Promotions Departments Hard
Record label layoffs have hit radio promotions staffs hard. Why is it happening? Music business insiders discuss radio's evolving role at the majors.
Beginning in September 2022, Ron Poore and his Atlantic Records radio promotions team emailed and called alternative-rock program directors for months to convince them to add Paramore ‘s new single, “This Is Why,” to playlists. “As for now, they’re both very valuable,” says Bob McLynn of Crush Music, which manages Miley Cyrus, Green Day, Fall Out Boy, Sia and others and employs radio and label veterans on its promo staff. Still, these departments are where labels keep “boots on the ground,” as Monk Harrison calls them: employees with an understanding of how fans in Omaha or Detroit discover artists, attend shows and follow local entertainment from concerts to sports.
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