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Inside Netflix and AGBO’s Retro-Futuristic, Robot-Filled ‘Electric State’ Marketing Campaign
“The Electric State,” starring Millie Bobby Brown, has had a robust marketing campaign including robot technology and bespoke content with 90s icons.
The retro-futuristic film, set in 1994 after a third world war was waged (and lost) by mistreated robots, follows Millie Bobby Brown as rebellious teen Michelle, who finds herself adrift after the death of her parents and brother. “The Electric State: Kid Cosmo” is a bite-sized adventure puzzle game that takes place before the events of the movie and spans five years, blending gameplay with emotional storytelling to create an immersive experience. To underscore the alternate 1994 in which the “The Electric State” takes place, the team crafted “revisionist history” using archival footage and custom visual effects in partnership with pop culture and sports icons of the era.
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