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Inside NBCUniversal’s ‘Wicked’ Marketing Plan to Launch the Hit Film on Peacock — and Tout Its Streaming Movie Library
Inside NBCUniversal's 'Wicked' marketing plan to launch the hit film on Peacock — and tout Its streaming movie library
On Peacock, that has included a “Wicked-fied” version of its logo (in Elphaba green and Glinda pink, naturally), as well as character profile avatars and “affinity rails” that places “Wicked” inside specially tailored genres like “Unusually & Exceedingly Peculiar” (featuring titles like “Ted,” “The Holdovers” and “Community”) and “Magical & Mystical Worlds” (which includes “Harry Potter and the Sorcerer’s Stone,” “Twilight” and “Shrek”). Since taking her new job in January, Storms has already overseen the massive marketing campaign that surrounded the “Saturday Night Live” 50th celebration and all the ancillary fare that came along with it. Peacock also plans to utilize its upcoming live events like Wrestlemania, the Kentucky Derby and US Open — as well as its new NBA deal and next year’s Olympics and Super Bowl — to market original fare like “The Valley,” “Poker Face” and “Love Island.”
Or read this on Variety
