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Inside Luis Miguel’s Record-Breaking Tour With Fenix Entertainment Owner Marcelo Figoli

Here's how Luis Migeul's 2024 tour became the biggest in Latin music history, according to Fenix Entertainment founder/owner Marcelo Figoli.

As the founder and owner of Fenix Entertainment — the Argentina-based conglomerate that encompasses live shows, amusement parks, soccer teams and media — Figoli has offices in eight countries, produces more than 100 live events per year and has successfully promoted tours by the likes of Ricardo Arjona, Ricky Martin, Romeo Santos and Shakira. I’m very calm when it comes to handling the stress generated by these massive events that I organize, but I’m very nervous in the day-to-day work leading up to achieving success. And with artists in development, we’ve had extraordinary success with Emilia Mernes and her 10 Arenas Movistar in Buenos Aires, where she played to over 290,000 people.

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