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Inside Luck Reunion: 5 Lessons Learned From Willie Nelson’s Iconic Festival
Five lessons learned from Willie Nelson's annual festival Luck Reunion.
As fans at the off-site parking lot board a shuttle that will take them to their final destination — Willie Nelson ’s coveted Luck Reunion — Noah Kahan’s “All My Love” plays from the bus’ speakers, setting a rallying and welcoming tone for the long day ahead. Held at Luck Ranch, the expansive plot of land included all a festivalgoer could want or need: free beer; a well-selected variety of food vendors from Hattie B’s Hot Chicken to local BBQ, lobster rolls and more; vendors selling everything from vintage cowboy boots to custom western hats; plus an on-site Willie’s Reserve shop offering CBD and hemp products and more. The solar-power stage returned to the 2024 festival — and the idea of a sustainable future didn’t stop there as electric Rivian trucks were on display for attendees to inquire about or even hop in to test out for themselves.
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