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Inside Kevin Costner’s Big Gamble as His Self-Financed Western Epic ‘Horizon’ Opens
As 'Horizon' finally hits U.S. theaters, Kevin Costner's cash and his reputation are on the line.
It comes at an inflection point in traditional moviemaking in Hollywood – where directors like Costner and Francis Ford Coppola (with his lightning rod “Megalopolis”) have had to go it alone to fulfill bold visions that were not seen as commercially viable by studios or streamers. As it stands, the “Dances With Wolves” Oscar-winner mortgaged prime undeveloped real estate in Santa Barbara, Calif. to cough up his piece of the action, and raised additional financing for the films through mysterious investors. There’s a subliminal message behind all of Costner’s stumping: He’s asking audiences to invest in and uphold his own star power, in the form of bucking consumer habits and making his film a watercooler moment in the age of streaming convenience and TikTok distractions.
Or read this on Variety
