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Inside Kansas City Chiefs’ New Scripted Playoffs Series: Comedians, Christopher Meloni and the Taylor Swift Effect

The Kansas City Chiefs continue to dabble in original productions, now launching 'The Magic Number' with notable comic actors ahead of the playoffs.

After two consecutive Super Bowl wins and a firehose of unexpected publicity, the NFL franchise has been capitalizing wisely on that momentum – especially when it comes to expanding its brand in the entertainment space. Christopher Meloni (of Swift’s beloved “Law & Order: SVU”) and comic actors Pete Holmes and Holly Robinson Peete will star in “The Magic Number,” set to air over multiple episodes on the Chiefs’ YouTube channel (the highest subscribed of any NFL team) beginning Jan. 14. The Chiefs previously collaborated with Skydance Sports on the Hallmark film, and Krug thinks the team will prioritize building a mechanism to continue producing originals.

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