Get the latest gossip
Inside Japan’s Effort to Export J-Pop to the World
Japan wants to export J-pop music to the world. Go inside the strategy to broaden Japanese artist' appeal in the U.S. and other foreign markets.
While Japan was the second-largest recorded music market in 2024, according to the IFPI, it was just 23% the size of the U.S. And because streaming dominates in the U.S. — it accounted for 84% of 2024 revenue, according to the RIAA — there is a huge, internet-connected audience ready to push play on emerging trends. The plan includes, among other things, education, assisting business development and using global platforms “to encourage the formation of local, dedicated fan communities.” Nomura said CEIPA does not receive any government funding. The Japanese struggle with that a bit.” After decades spent working on both sides of the Pacific, Africk believes his experience will help Handcraft bridge the business culture divide between the world’s two largest music markets.
Or read this on Billboard