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Inside James Brown’s House: Can It Become the Next Graceland?

James Brown's estate is returning to the form the singer lived in, thanks to some help from Primary Wave — with hopes of creating the next Graceland.

“He didn’t like to be by himself, so sometimes I’d sit right in the house with him and we’d watch Westerns, Jeopardy!, Wheel of Fortune, the news.” Mr. Washington was the one who, in late December 2006, drove Mr. Brown to the hospital after his dentist heard something in the Godfather’s chest and recommended he get it checked out; and he was there, in the early hours of Christmas Day, when the Hardest-Working Man in Show Business succumbed to pneumonia and took his last breath. Primary Wave, founded by veteran label executive Larry Mestel in 2006, has a long history of reinvigorating the intellectual property of music’s giants, both living and departed, whether through new remixes, samples or interpolations of their work, partnerships with brands (its first major success, in 2008, was a sneaker deal with Converse that featured Kurt Cobain lyrics on a line of shoes) or big-ticket content plays like the 2022 Houston biopic I Wanna Dance With Somebody. Brown, after all, pulled himself up from sharecropping roots to the top shelf of culture; from picking cotton to shaking hands with the Pope; from dropping out of school to working with a half-dozen successive American presidents on free education initiatives for kids across the country.

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