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Inside HYBE’s Latin Expansion With HYBE Latin America CEO Jonghyun ‘JH’ Kah


Inside HYBE's Latin America expansion with CEO Jonghyun "JH" Kah, who discusses how the unit will adopt aspects of the K-pop artist development model.

Following its acquisition of Exile Music last November, HYBE is expanding its global entertainment empire in Latin America, launching new offices in Mexico City, Miami and Los Angeles and introducing new properties to its Latin-focused operation. “Additionally, there are very nimble and smart independent local music companies that aim to change the status quo by developing new acts and really sticking with them.” The company’s executive team includes Jeremy Norkin, who co-founded Exile Music and is now serving as HYBE Latin America’s COO.

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