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Inside Disney’s ‘Snow White’ Troubles: “They Need to Get This Over With”

Disney’s live-action 'Snow White' reboot starring Rachel Zegler and Gal Gadot seemed like a can't-miss project five years ago. But have some PR missteps combined with anti-woke outrage turned marketing the film into a poisoned apple?

While the event won’t be scaled back, as some headlines claimed, the studio isn’t allowing regular red carpet press to attend in order to prevent Zegler and Gal Gadot, who plays the Evil Queen, from answering questions on the spot. One theater owner and a rival studio source says Disney’s massive marketing machine has been uncharacteristically quiet until quite recently, noting advance ticket sales didn’t commence until Monday — less than two weeks before the film’s release. Disney insiders dispute this narrative, saying they always intended to hold back the film’s big promotional push until the final few weeks, beginning when Zegler and Gadot presented together at the Oscars on March 2.

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