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Inside CNN’s Unprecedented Biden-Trump Debate Telecast That Rivals Have to Share
CNN will telecast a June 27th debate between Joe Biden and Donald Trump but many rivals will run it, splintering the audience experience
Well, the networks picking up the feed are allowed to fill two planned three-and-a-half minute commercial breaks with their own ads, not to mention their own pre- and post-event programming, if their sales staff can close some deals (one person familiar with recent talks says movie studios, political action committees and financial services firms are among those showing interest). A significant portion of the viewership is likely to tune in via streaming or digital media, no doubt lining the debate up alongside interactive windows filled with social-media chatter, sports scores, or other video. Fox News will pre-empt its durable primetime schedule for the event, tapping Bret Baier and Martha MacCallum to co-anchor an hour-long pre-show at 8 p.m. and Sean Hannity to moderate a post-debate program at 11 p.m.
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