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Inside Broadway Across America’s 2024 Conference as ‘Purple Rain,’ Alicia Keys and More Make Their Pitch to the Theater Industry
Inside the BAA Conference, where Broadway shows like 'The Lost Boys,' 'Purple Rain' and more presented to investors and booking agents
Those performances were the type of flashy showcases that greeted guests of Broadway Across America’s 2024 conference, a closed-to-press event that highlights both new productions that are bound for the Great White Way, as well as shows that are about to kick off national tours. Greg Nobile, the producer of upcoming shows like the Jeremy Strong-led revival of “Enemy of the People” and the buzzy new drama “Stereophonic,” praised the event as “…a rare moment for the industry to gather, commune, commiserate, inspire and scheme ‘off campus’ in a beautiful place and just be together.” The conference also included panel discussions on the use of emerging technologies such as artificial intelligence, along with helpful tips from executives in the music and sports worlds about how to attract ticket buyers and better engage with fans.
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