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Inside Amazon Prime Video’s Sports-Heavy Upfront Ad Pitch: Top Sales Exec Danielle Carney Says NBA Debut Highlights “Pivotal Year”
As much of ad sales milestone as 2024 was for Amazon's Prime Video, 2025 figures to be even bigger as NBA and WNBA games join the programming roster.
Last year, which was the third of an 11-year exclusive deal with the NFL for Thursday Night Football, Prime Video also began putting ads on films and series for the first time. “Thursday Night Football was a bit of a wait-and-see situation because we had never done live sports at that scale before and we needed to secure the broadcast first before we leaned into the advertising aspect,” Carney said. With scripted series like Fallout, Reacher and The Lord of the Rings matched with popular films like You’re Cordially Invited and Red One, Carney said cross-pollination is becoming more frequent between live sports and entertainment.
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