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Inside ‘Anora’s’ Oscar Victory: How Scrappy Indie Neon Pulled Off Its Second Best Picture Win in 5 Years
Neon, the indie behind 'Anora,' pulled off its second best picture win thanks to branded thongs, pop up stores and sex worker screenings.
“Neon has established themselves as one of the preeminent art-house distributors in a very short time and recently embraced one of the most consistent and profitable box office genres in the history of Hollywood — horror,” says analyst Jeff Bock at Exhibitor Relations. At certain points during a tumultuous awards season, it seemed as though “The Brutalist,” “Emilia Pérez” or “Conclave” might have the inside track at the Oscars, particularly after “Anora” lost out to these films at other ceremonies such as the Golden Globes and BAFTAs. After “Parasite”’s win, Trump railed against the 2020 Oscars being too woke and slammed the South Korean black comedy, asking “What the hell was that all about?” This time around, the president has remained mum about the Cinderella story about a sex worker.
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