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Influential Announces Exciting partnership with Urban One
Influential is an AI-powered technology and is the largest influencer marketing company in the world, by revenue. Leveraging a network of over 3 million social media influencers. Through strategic partnerships with first and third-party data providers, Influential enables exclusive targeting and measurement solutions, including both online and offline attribution, such as sales lift, TV tune-in…
The company plans to bring Ludacris to speak onstage for a conversation with Urban One CEO Alfred Liggins, followed by an exclusive live performance on the Influential Beach stage. “We are thrilled to be partnering with Influential to bring the power and excellence of Black culture to Cannes Lions with 3-time Grammy award-winning legendary urban recording artist Ludacris,” said Alfred Liggins. It is only fitting that he joins us, as we celebrate our 44-year legacy and the undeniable influence of Black culture that we unlock for our advertisers, as the largest multi-platform fully-integrated Black-owned and Black-targeted media company in the US.”
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