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Influencer-Marketing Firm CreatorIQ Hires Adobe and Omniture Alum Chris Harrington as CEO
CreatorIQ, a vendor of influencer-marketing software, hired digital marketing veteran Chris Harrington as CEO.
Harrington takes over the role from interim CEO Jon Namnath, co-founder of creator analytics platform Tribe Dynamics, which CreatorIQ acquired in 2021. That included his tenure as president of global sales and client services at web analytics company Omniture, which Adobe acquired in 2009 for $1.8 billion. Harrington’s “dynamic leadership and vision align perfectly with our mission to make creator marketing measurable, integrated and essential,” CreatorIQ’s Vaks said in a statement.
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