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Indonesian Film Industry Evolves Into Strategic Brand Integration Platform – JAFF Market
Indonesian film industry leaders outlined frameworks for effective brand partnerships during a panel at the JAFF Market.
Veteran producer Mira Lesmana(“What’s Up With Love?”, “Sherina’s Adventure”, “Gie”) emphasized a comprehensive approach to brand integration. Visinema Pictures chief Angga Dwimas Sasongko advised brands to consider the full scope of film production opportunities. Bank Central Asia’s vice president and head of digital marketing, Rendy Alimudin, stressed the long-term value proposition.
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