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Indie Retail’s Evolving Sales Data & Increasingly Young Customer Base Get Spotlight at Music Biz 2025 Panel
Music Biz 2025 hosted a panel on indie music retail. Here's a recap, which includes talk of data, an increasingly young customer base and more.
At the Music Biz 2025 conference in Atlanta, the “Let’s Get Physical” segment opened with a panel featuring Luminate’s director of partnerships, Chris Muratore, who shared the latest industry insights around the continued success of Record Store Day. Muratore noted that, through its partnership with StreetPulse, Luminate continues to expand its network of reporting stores, now surpassing 400 locations contributing sales data. Muratore further emphasized the shift toward a younger demographic in physical music buying, noting that a recent Luminate consumer survey found that 25% of vinyl purchasers are under the age of 25.
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