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Indie Record Store Profile: Strictly Discs in Madison, Wisconsin
October's indie record store profile focuses on Strictly Discs in Madison, Wisconsin, whose new owner is looking to beef up the store's online sales.
While attending the University of Madison-Wisconsin as a journalism and marketing major from 2003-2006, Rick Stoner fondly remembers roaming the aisles of Strictly Discs — the Monroe Street record store he acquired from longtime owners Ron and Angie Roloff last fall — just as the world was on the cusp of the digital music explosion. Buying the beloved local business, which Ron opened in 1988 as a single-level, 800-square-foot shop (he later expanded it by converting the store’s 1,700-square-foot basement level into a retail space) was a full circle moment for Stoner — albeit not one he actively sought out. And in January, after serving in advisory roles for three months during the handoff, the Roloffs fully exited the business (which was a subject of Billboard ‘s “In a Pandemic” series from 2020 to 2021) to officially embark on their retirement, leaving Stoner to pilot the future of a store that has been a part of Madison’s cultural heart for 36 years.
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