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Indie Production Alliance the Creatives Looks to Lure Investment, Forge Unified Front Against Market Challenges: ‘Together, We Are Stronger’
The collective of independent production companies launched in 2021 is looking to secure financing to spur growth, said newly minted CEO Romain Bessi.
French media executive Romain Bessi, who as Variety exclusively announced has been named CEO of the alliance of independent production companies known as the Creatives, said on Tuesday that the group is now searching for financing that will allow it not only to remain competitive in a difficult market but to continue to grow its reach. The decision to hire Bessi, who played a key role in building France’s Newen Studios and Studiocanal into international powerhouses, was born out of a joint desire to formalize the group’s activities in response to the increasingly challenging market conditions for indie producers. “The markets have been more challenging over the last two years,” said Bessi, citing disruptions such as the retrenchments at global streaming platforms, the continued decline in linear advertising, the dwindling audiences among traditional broadcasters and the consolidations among studios and other media giants.
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