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Indian Tech Startup’s Interactive Cinema App Unveiled at Film Bazaar
Indian technology startup Vireza is developing a mobile application that allows audiences to interact with films in real-time.
The system prompts audience interaction approximately every 10 minutes through subtle phone notifications, with the screen automatically brightening to display voting options before dimming again once selections are made. The startup has spent five years developing what Nittoor describes as “a new science of filmmaking” specifically optimized for interactive cinema, addressing challenges in cinematography, editing, shot composition, and scripting that hampered earlier attempts at the format. “Despite the proliferation of viewing devices, big-ticket films continue to draw massive crowds to theatres, with box office numbers higher than ever,” Nittoor said.
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