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Indian Premier League Broadcast On JioStar Shatters Viewership Records In Opening Week
The Indian Premier League (IPL) launch on Jiostar brought record-breaking viewership figures from its opening week.
On the television side, the opening weekend of the popular cricket league set new records, drawing over 253 million viewers and clocking 27.7 billion minutes of watch time, which forms a 22% surge from last year, as per BARC data. Kiran Mani, CEO of digital at JioStar, said: “IPL 2025 is setting a new benchmark for how India engages with live sports and entertainment at an unmatched scale. As we continue to expand IPL’s reach, bringing the game to newer audiences, we move closer to our ambition of lighting up a billion screens and making this season a historic moment in how sports and entertainment are experienced in India.”
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