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Indian Entertainment Sees Theatrical Polarization, Streaming Reset in 2024, Says Producer Siddharth Roy Kapur in Industry Analysis (EXCLUSIVE)
Indian producer Siddharth Roy Kapur analyzes 2024's theatrical market polarization, streaming consolidation, and entertainment outlook for 2025.
Roy Kapur notes that while successful theatrical releases are performing better than pre-pandemic levels, films that don’t generate strong word-of-mouth are underperforming compared to previous years. “Hindi cinema has probably, in the last few years, not given mass audiences the kind of heroism that they want from their theatrical experiences,” he says, comparing characters in films like “Pushpa,” “K.G.F,” “ RRR ” and “ Baahubali ” to “Amitabh Bachchan from ‘Deewar’ on steroids.” “That tends to lead to a general cooling down of the market,” Roy Kapur explains, noting that even uninvolved players like Netflix and Prime Video adopted a more measured approach during this period.
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