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Indian Content Veterans Unite to Form Madlab Alpha, Target ‘Bold’ Storytelling (EXCLUSIVE)
A trio of Indian content heavyweights have launched Madlab Alpha, a new studio venture that aims to create innovative premium content.
The venture — a partnership between Bodhitree Multimedia Limited, Madlabs Films, and Universe of Ideas — aims to serve as a creative laboratory for emerging storytellers in a market the founders see as increasingly saturated with formulaic content. Darshana Bhalla, founder and CEO of D’Artist Talent Ventures and Universe of Ideas, added: “At its core, Madlab Alpha is about empowering new voices and building a collaborative creator ecosystem.” The venture arrives at a time when streaming platforms continue to reshape viewing habits in India, with audiences increasingly open to experimental formats and narratives.
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