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Indian cinema chain sued by film-goer over lengthy pre-film ads

Court orders compensation to be paid to 30-year-old from Bangalore, saying ‘in the new era, time is considered as money, each one’s time is very precious’

Abhishek MR, a 30-year-old man from the southern city of Bangalore, had booked a trip to the cinema with friends in December last year to watch wartime drama Sam Bahadur. But while the scheduled time he had booked the ticket for was 4.05pm, he had to sit through 25 minutes of adverts for upcoming features and commercial items such as homewares, mobile phones and cars before the film actually began. He filed a lawsuit against PVR Inox, India’s largest cinema multiplex chain, stating that: “The complainant could not attend other arrangements and appointments which were scheduled for the day and has faced losses that cannot be calculated in terms of money as compensation.”

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