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India’s WAVES Bazaar Emerges as Cross-Sector Digital Marketplace for Global Entertainment Industry
India has established WAVES Bazaar, a digital marketplace that aims connect professionals across the entire media and entertainment spectrum.
Film producers can connect with distributors and investors, gaming developers can find animation partners, advertisers can discover media opportunities, and XR innovators can showcase their technologies to potential clients — all within a single ecosystem designed to foster cross-sector collaboration. The marketplace is structured into vertical-specific segments that include dedicated spaces for advertising services, live events, animation and VFX, extended reality technologies, film projects, game development, radio and podcasting, comics and e-books, web series, and music and sound design. For India’s entertainment sector — one of the world’s largest by volume — WAVES Bazaar represents an infrastructure investment that could potentially amplify the country’s position in content creation, intellectual property development, and technological innovation.
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