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India’s Tata Play And Amazon Prime Collaborate To Offer Prime Benefits To Viewers
Major Indian distribution platform Tata Play will collaborate with Amazon Prime to offer customers access to Prime Video's content.
As part of its DTH and Binge packs, Tata Play will offer Prime Lite subscription as a package option, providing access to Prime Video’s extensive content library, as well as free unlimited same day delivery and next day delivery across Amazon’s products. “On one hand, Tata Play’s robust content distribution network will help in expanding Amazon Prime’s outreach to newer audience segments. Gaurav Gandhi, Vice President APAC & MENA, Prime Video added: “At Prime Video, our mission is to super-serve our customers with the best of entertainment, and we are constantly looking at ways to strengthen our distribution to ensure wider availability of our much-loved movies and series.
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