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India’s Sony Yay! Launches ‘CID Squad’ as Part of Strategic ‘HUB’ Expansion: ‘Animation for All’ (EXCLUSIVE)


Indian kids channel Sony Yay! is introducing 'CID Squad,' an animated investigative thriller that reimagines the iconic 'CID' franchise.

“What if the same [“CID”] characters of Pradyuman, Daya, Freddie, Abhijit, with their own qualities, were youngsters based in today’s world?” he asks, outlining the concept. “The characters have a lot of affinity, even today with younger folks,” Tiwari notes, pointing to the original “CID’s” recent successful comeback on Sony TV and streaming platforms like Netflix. The show’s scriptwriting stays with the Japanese team to retain Obocchama-kun’s original charm, while Indian creators handle animation production to ensure local relevance and seamless adaptation.

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