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India’s Mugafi Chief Plots Marvel of the East, Powered by AI: ‘Our Goal Is to Reduce Time and Cost’ (EXCLUSIVE)
Indian serial entrepreneur Vipul Agarwal is betting that the next superhero universe won't have an American accent.
In a world saturated with content, Agarwal believes the next Marvel or Harry Potter will emerge not from New York or Los Angeles, but from the culturally rich landscapes of India, Southeast Asia or the Middle East. As founder and CEO of Mugafi, Agarwal is leveraging AI to build what he calls “the world’s best fiction model” while simultaneously developing what could become the Marvel of the East — original franchises rooted in regional mythology that could become the tentpoles of tomorrow’s entertainment landscape. Whether Mugafi succeeds in creating the next global entertainment franchise remains to be seen, but Agarwal is convinced the cultural goldmines of the East are ready to be transformed into tomorrow’s blockbuster universes – this time with AI as a co-pilot.
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