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India’s IPL Cricket Valuation Rises to $16 Billion, Says U.S. Investment Bank
India's IPL cricket universe is now one of Asia's richest sports properties, and is still growing in value, says U.S. investment bank Houlihan Lokey.
Launched in 2007, the tournament involves franchises based in key Indian cities, many of which are backed by Bollywood celebrities and big business bosses. Title sponsorship, secured by the Tata Group for a further five-year period, from 2024 until 2028, has risen to approximately $300 million, a 50% increase over the previous per season cost. “The eight legacy teams that have been a part of the IPL for a long time are now able to reap substantial profits from both the central pool’s income distribution and their own franchisee revenues from sponsorships, gate receipts, and merchandise sales,” the bank says.
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