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India’s Abundantia Entertainment Unveils Ambitious Slate, Targets Younger Audiences (EXCLUSIVE)
India's Abundantia Entertainment is gearing up for a slate of projects aimed at capturing younger audiences both domestically and globally.
Indian production powerhouse Abundantia Entertainment, known for hits including “Airlift,” “Shakuntala Devi” and the popular “Breathe” series, is gearing up for an expansive slate of projects aimed at capturing younger audiences both domestically and globally. “With ‘Subedaar’, we want to tap into a newer segment that Hollywood has done very well with works like ‘Gran Torino,’ ‘Nobody,’ and to some extent ‘Homefront,'” Malhotra said, referencing films featuring older actors in action roles. Addressing the performance of its recent theatrical release “Sarfira,” starring Akshay Kumar, Malhotra said, “The lower-than-expected numbers reflect the changing constituents of what makes people step out for a film.
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