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India’s $6 Billion Streaming Sector Is Having Transformative Impact on Film, TV, Talent and Gender, Says Study (EXCLUSIVE)
VoD is having a transformational influence on India’s film and TV Industries, its wider economy and soft power, says an in-depth study.
The report paints the picture of a sector that is now attracting close to $6 billion a year of local content investment, on a par with South Korea, and demonstrates that India is a top three market in terms of net new subscriber additions and revenue growth for both Amazon and Netflix. MPA says that, after a dash for growth characterized by mergers and acquisitions, aggressive gambles on prime content packages, and diversity of pricing models, the focus is now on more rational practices. “All major OTT platforms have recognized the need for women writers and launched a concerted effort to create a comprehensive database of female professionals, including cinematographers, production designers, and editors, fostering change.
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