Get the latest gossip

Independent Labels Drive Latin American Artists’ Streaming Success, New Study Finds

Latin American artists' digital success is driven by indie labels, says a study that found those who work with labels have more listeners and income.

Released on Tuesday (April 8), the study — which was conducted between 2023 and 2024 — analyzes the situation in eight countries, including Chile, Costa Rica, Ecuador and Paraguay, and highlights how artists’ presence on digital platforms and affiliation with independent record labels positively influences their economic sustainability. “These results reinforce the notion that the structural and financial support that labels provide to artists is key to their success in the music ecosystem,” Noemí Planas, CEO of WIN, said in a press release. “The concentration of power, information and access channels in the hands of three large multinationals translates into worse conditions for independents, such as streaming models that demonetize their content and that they have no choice but to accept.”

Get the Android app