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In-Video-Game Ad Spend to Reach $11.5 Billion by 2027
Advertisers plan to increase spend on in-video-game advertising by 40% this year with total ad spend set to reach $11.5 billion by 2027.
“This is the first large-scale quantitative analysis of brands and agencies with experience purchasing games advertising,” IAB research and insights senior vice president Jack Koch said. Marketers can no longer afford to ignore this medium if they want to reach the more than 200 million U.S. consumers that play video games.” “From interactive overlays to rich media experiences, we’re providing guidelines and identifying best practices to ensure ads enhance rather than disrupt gaming.
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