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In Virtual Upfront Pitch, A+E Says Ties With Talent Help It Transcend Linear TV: “Our Strategic Interests Now Represent Nearly 3,000 Artists”
A+E Networks executives said the company's ties with talent help it transcend pay-TV, with "strategic interests" spanning "nearly 3,000 artists."
President and Chairman Paul Buccieri also highlighted the company’s 50 FAST channels and teased some of the 2,000 of hours of original programming planned for 2024 during the pitch to ad buyers. He also acknowledged the company is facing increased competition, with Amazon Prime Video and Netflix now part of the main upfront crowd, reflecting the melding of streaming and linear. As far as the virtual nature of A+E’s upfront pitch, Olsen said the format would enable it to reach more than 3,000 buyers over the coming days, a bigger audience than a one-off live event could accommodate.
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