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In Streaming Milestone, Disney And Warner Bros. Discovery Team On Bundle Featuring Disney+, Hulu And Max
Disney and Warner Bros. Discovery are breaking ground in streaming with a bundled offering featuring Disney+, Hulu and Max in a single package.
Churn, the industry term for how many subscribers cancel, has been a nagging problem for media companies long accustomed to the far more stable patterns of pay-TV, which was built on a foundation of long-term contracts and physical equipment. Brands to be showcased in the new Disney-WBD bundle ABC, CNN, DC, Discovery, Disney, Food Network, FX, HBO, HGTV, Hulu, Marvel, Pixar, Searchlight, Warner Bros., and many more. “On the heels of the very successful launch of Hulu on Disney+, this new bundle with Max will offer subscribers even more choice and value,” said Joe Earley, President, Direct to Consumer, Disney Entertainment.
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