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In Canada: WMG’s ADA Signs Global Deal With Punjabi Music Company EYP Creations
WMG's ADA signs a global distribution deal with Punjabi music company EYP Creations, plus East Coast Music parts with its CEO.
EYP Creations CEO Nikhil Dwivedi says he’s excited about the potential of working with ADA and talks about the quality distribution and marketing it can open to South Asian artists in Canada. “We are focused on nurturing young South Asian talent together through launching them at UrDebut Canada label and building them through distribution, management, live events and collaborations around the globe,” he says. The minimalist dance track got a boost from a high-energy remix by rising Bristol producer Notion, as well as a feature on the popular TikTok account Jaxon’s Journey.
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