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Impact Network Rebrands From Faith and Gospel Channel to Black Family-Friendly Lifestyle Entertainment (EXCLUSIVE)
Impact Network is rebranding from a faith and gospel-focused channel to a family-friendly lifestyle entertainment channel focused on Black audiences.
In 2022, with the appointment of Wayne and Beverly’s son Royal Jackson to chief creative officer, Impact Network moved into entertainment programming, including both scripted and unscripted titles with a strategic focus on religious content. Now, Impact is shifting its lineup once more to encompass “family-friendly lifestyle entertainment, premium scripted and engaging non-scripted series in addition to programming initiatives around health/wellness/financial/cultural areas affecting Black communities.” “You don’t only get up and go to church on Sunday — or Monday, Tuesday, Wednesday, Thursday, Friday — you also go to the store, we shop, we live, we eat, we watch sports, we do everything that anyone else would do.”
Or read this on Variety