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Imax Scores Its Biggest Chinese New Year Box Office Ever With $53M
There are more box office records for Imax coming out of Chinese New Year, with the company notching its biggest ever haul for the annual period.
Imax also delivered its highest attendance ever for the Chinese New Year, with 5.5M admissions nationwide, and its best market share ever during the lucrative frame, repping 4.3% of the box office on only 1% of screens. This is a shot of adrenaline for moviegoing in China that comes at just the right time, with a tentpole heavy slate of local language and Hollywood films ahead for 2025.” We deeply value their brand loyalty and are confident that we can carry this momentum throughout what is poised to be one of the strongest years for Chinese local language films.”
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