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Imax Q1 Beats Street With Highest Ever North American Market Share Thanks To ‘Dune: Part 2’ In Period With Few Big Releases
Imax had a nice quarter with its biggest ever share of a North American box office thanks to 'Dune: Part 2' in a period with fewer big releases.
The shares have been on a roll recently, including this week, as Wall Street increasingly considers Imax the best way to find upside in the ongoing consumer shift toward premium screens. Installations were up but new sales eased likely hampered in part by the actors and writers strikes as exhibitors were wary of spending in the face of thin slate, so that should pick up. We are also opening the aperture of The IMAX Experince by working with a wider variety of creators than ever across local language, documentaries, and music, gaming, sports, and live events,” he said.
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